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Sandra Masis: Setting New Standards for Success with Arbor Grove


Sandra Masis: Setting New Standards for Success with Arbor Grove

Introduce yourself as the Sales Director of the prestigious new development in Coconut Grove Arbor:

I am Sandra Masis, Sales Director at Arbor Grove, a prestigious new residential development located in Coconut Grove, Miami’s dynamic and historic neighborhood. With over 15 years as a licensed associate at Cervera Real Estate and specialized expertise in the Coconut Grove market, I bring a career sales record exceeding $931 million. This experience uniquely positions me to excel in selling this development. I am dedicated to assisting prospective buyers in discovering their perfect property within our distinctive community.

What is the background of the project, the craftsmanship, amenities, the elegance? 

Arbor is a low-rise sanctuary offering 45 exclusive residences that redefine the art of living in the heart of Coconut Grove, designed to bring you back to nature and enjoy a more balanced, more natural, more easy-going lifestyle. 

Developed by the renowned Behar Font & Partners, this new development embodies modernist design principles while harmoniously integrating with the natural surroundings of The Grove. The residence offers spacious 2- to 4-bedroom homes, complete with modern amenities and serene views that ensure privacy and tranquility. Arbor’s architecture and interiors are as laidback and contemporary as Coconut Grove itself.

This development is a testament to craftsmanship, elegance, and luxury living. Its amenities include a state-of-the-art gym, a tranquil pool, and a lush rooftop deck, among others, designed to offer residents a balanced lifestyle, perfectly blending convenience with luxury.

You play a vital role in bringing prospective buyers to find their perfect match within the development. What strategies do you employ to ensure the overall success of the project?

In my role as Sales Director at Arbor Grove, I play a pivotal part in linking potential buyers with their perfect properties within the development. Recognizing the complexities of new development sales, my aim is to simplify the process by comprehending clients’ requirements, preferences, and financial factors, consistently prioritizing their best interests. I utilize my market knowledge to inform and steer them through a careful selection process, empowering them to make well-informed decisions every step of the way.

We are impressed with your extensive experience in real estate sales and market trends, how does that allow you to guide clients through the entire purchasing process seamlessly?

Early in my career, I joined Cervera Real Estate, the premier brokerage in Miami for new development sales, to gain industry insight and establish a solid foundation. Recognizing my skills and strong aptitude, my mentor Alicia Cervera Sr. took me under her wing, providing comprehensive guidance on all aspects of the industry. During this time, I immersed myself in the Miami real estate market, experiencing its ebbs, flows, and transformations firsthand.

As an early contributor to the sale of new developments in Coconut Grove, I witnessed and evolved alongside this rapidly developing neighborhood, fostering invaluable connections, anticipating emerging market trends, and gaining unique insights into its evolving dynamics.

Leading sales for pioneering developments like Grove at Grand Bay, and super-broker for Park Grove, and Fairchild Coconut Grove from their inception provided me with a deep understanding of consumer preferences, sales intricacies, and a compassionate approach adaptable to clients at any stage of their real estate journey.

My background in sales has cultivated a customer-centric approach, emphasizing active listening, clear communication, and personalized service to ensure that my clients feel fully supported and empowered throughout their real estate endeavors.

Please share your accomplishments with us:

My dedication to the real estate industry stems from a profound passion for guiding individuals through the most significant transactions of their lives. There’s a deep sense of satisfaction in connecting people with diverse neighborhoods and integrating them into the fabric of our community—a process that contributes to shaping Miami’s distinctive character.

This unwavering passion has been the cornerstone of my success. As a top producer at Cervera Real Estate and a distinguished member of the esteemed Master Broker Forum, I’ve garnered recognition and admiration throughout South Florida’s real estate landscape. This recognition has been underscored by numerous prestigious awards and accolades, including being named the Number One Agent for Most Resales at Grove at Grand Bay and achieving the Chairman’s Circle and President’s Circle awards at Cervera, highlighting my unwavering commitment to excellence.

I’m proud to mention that I’ve been recognized as a Top Producer every year since the start of my real estate career, a testament to my dedication and expertise in the field.

What is your approach to sales and specific marketing strategies to drive results and ensure the success of Arbor?

As the Sales Director at Arbor, my role is instrumental in guiding prospective buyers to discover their perfect property within our development. Beyond merely selling a product, it’s imperative to showcase the unparalleled lifestyle awaiting residents at Arbor Grove. Emphasizing the unique value proposition and exceptional quality of life this neighborhood offers forms the cornerstone of my sales approach.I adopt a strategic sales methodology centered on comprehending and preempting client needs. Leveraging targeted social media and email campaigns, alongside personalized tours, I actively engage potential buyers and extend the reach of our project to a broad audience.

These meticulously tailored strategies not only differentiate Arbor in the competitive real estate market but also drive tangible results, ensuring the successful sell-out of our development and cementing its position as a premier choice in the industry.

Do you have any client testimonials you would like to share with us?

I’ve been humbled by the heartfelt praise from clients who’ve described me as not just honest, but passionately dedicated and relentlessly committed to securing their best interests. These testimonials reflect my unwavering dedication to crafting a seamless and deeply satisfying buying experience for all.

I’d be delighted to provide more information, a walk through, along with renderings of Arbor, highlighting our elegant, eco-friendly building with amenities such as a state-of-the-art gym, a serene pool, and a lush rooftop deck, among others. These facilities are meticulously designed to offer a balanced lifestyle, seamlessly combining convenience with luxury.


“Sandra Masis is an exceptional real estate agent who goes above and beyond to get the job done. She recently sold our home, and despite the difficult buyer, Sandra’s professionalism and determination prevailed, allowing us to close the deal. Even more impressive is that this level of dedication was consistent throughout all the transactions we’ve had with her. We strongly recommend Sandra to anyone looking for a top-notch real estate agent who will get the job done and make the process enjoyable! She is hardworking, thoughtful, professional, ethical, and patient.” – Jill Cook


“I had the pleasure of working with Sandra as my real estate agent, and I couldn’t be more satisfied with the experience. Sandra demonstrated an impressive level of ethics and professionalism throughout the entire process. It was clear that she knew her business very well and was highly responsible and honest, which made me confident in choosing her over other agents. I am 100% satisfied and would not hesitate to recommend Sandra to my family and friends. I am confident she will continue providing excellent service to future clients.”– Jorge Fernandez

Sandra Masis, PA
Realtor Associate, Top Producer
Sales Director, Arbor Coconut Grove
Cervera Real Estate, Inc.

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